Consumers’ intention to purchase genetically modified soybean products in Malaysia
In this study, the main objective is to determine the consumers’ intention to buy the GM soybean products in Malaysia. In order to analyze the consumer intention, the theory of Planned Behavioral Model (hereafter TPB) is employed and a survey with 215 respondents was conducted in Klang Valley, Malay...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53830/1/Consumers%E2%80%99%20intention%20to%20purchase%20genetically%20modified%20soybean%20products%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/53830/ |
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