Understanding women experiences and decision making in choosing birthplace

• Main Authors: Ismail, Farah Raihana, Hashim, Haslinda, Raja Yusof, Raja Nerina
• Format: Article
• Language: English
• Published: IJABM 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/53191/1/Understanding%20women%20experiences%20and%20decision%20making%20in%20choosing%20birthplace.pdf; http://psasir.upm.edu.my/id/eprint/53191/; http://www.ftms.edu.my/journals/index.php/journals/ijabm

Understanding consumer behaviour pertaining to healthcare consumption is vital in assessing and improving the service quality. Maternity care is one the largest division that most of the healthcare provider holds within the community of healthcare market and childbirth is most common reported cases...