Hierarchy of needs in residential advertisements

• Main Authors: Yunus, Nurafazeera, Mohd Kasim, Zalina, Hossein, Vahid Nimehchisalem, Mat Hussin, Nur Izyan Syamimi
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf; http://psasir.upm.edu.my/id/eprint/50372/; http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm

This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related...