Further development of pictorial semantic differential PSD for product perception analysis

• Main Authors: Raja Ahmad Effendi, Raja Ahmad Azmeer, Md Hashim, Azhari, Wongtanasuporn, Palang, Dolah, Mohd Shahrizal, Ramli, Saiful Hasley, Busri, Saharudin, Awang Kechil, Sharuddin
• Format: Book Section
• Language: English
• Published: Universiti Putra Malaysia Press 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/48798/1/r.%20further%20development%20%28114-117%29.pdf; http://psasir.upm.edu.my/id/eprint/48798/; http://stedex.upm.edu.my/