Adoption of Online Marketing in the Malaysian Hotel Sector from an Organizational Innovativeness Perspective

Online marketing is the latest Internet-based marketing medium and is well received by the hotels industry worldwide. It has beneficial features that make it useful to the industry; therefore, the Malaysian hotel industry can be expected to adopt online marketing. However, as of 2002, this was not h...

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Bibliographic Details
Main Author: Said, Mohd Fuaad
Format: Thesis
Language:English
English
Published: 2007
Online Access:http://psasir.upm.edu.my/id/eprint/485/1/1549424.pdf
http://psasir.upm.edu.my/id/eprint/485/
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