Influences of tourist motivation on CBT marketing strategies: case study of Kilim Geopark, Langkawi

• Main Authors: Mohammad Afandi, Syamsul Herman, Ramachandran, Sridar, Shuib, Ahmad, Zameli, Nurul Hikmah, Matthew, Nitanan Koshy, Sapari, Mohamad Safee
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Online Access: http://psasir.upm.edu.my/id/eprint/48389/1/Influences%20of%20tourist%20motivation%20on%20CBT%20marketing%20strategies%20case%20study%20of%20Kilim%20Geopark%2C%20Langkawi.pdf; http://psasir.upm.edu.my/id/eprint/48389/

Community based tourism (CBT) has been a well-known practices in many country. CBT provide tourists the opportunity to experience and respect traditional cultures and rituals, to discover the physical local environment and etc. Nevertheless, tourists visit CBT area with a variety of motives. Underst...