Profiling rural tourists in Semporna, Sabah, Malaysia

• Main Authors: Chia, Kei Wei, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman, Ramachandran, Sridar
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/48383/1/Profiling%20rural%20tourists%20in%20Semporna%2C%20Sabah%2C%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/48383/

Rural tourism is importance in many countries and regions due to its ability to generate income for government and local communities. Understand who the tourists are and the motivation of their visit is important for tourism stakeholders to boost the local tourism development and economy through mar...