Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia
The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among youth Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness among the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/47843/1/47843.pdf http://psasir.upm.edu.my/id/eprint/47843/ http://www.sciencedirect.com/science/article/pii/S1877042814029759 |
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