Application of theory of planned behavior in measuring the behavior to reduce plastic consumption among students at Universiti Putra Malaysia, Malaysia

• Main Authors: Syed Hasan, Sharifah Nur Munirah, Harun, Rosta, Lim, Kuang Hock
• Format: Article
• Language: English
• Published: Elsevier 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/47828/1/47828.pdf; http://psasir.upm.edu.my/id/eprint/47828/; http://www.sciencedirect.com/science/article/pii/S1878029615006295

This study was conducted to identify the relationship between variables that affect behavioral intention among UPM students in reducing plastic consumption. A survey was done using validated questionnaire and distributed among 393 respondents of UPM students. The study revealed that perceived behavi...