Consumer perceptions and attitudes toward local honey in Sabah

• Main Authors: Ismail, Mohd Mansor, Radam, Alias, Abd. Manap, Kamsiah@ Aiidah
• Format: Conference or Workshop Item
• Language: English
• Published: Universiti Putra Malaysia 1994
• Online Access: http://psasir.upm.edu.my/id/eprint/47435/1/Consumer%20perceptions%20and%20attitudes%20toward%20local%20honey%20in%20Sabah.pdf; http://psasir.upm.edu.my/id/eprint/47435/

Analysing consumers perception is one way to determine whether or not local honey can fulfill the varied needs of its customer.". Using factor analysis the perception patterns of honey consumers have been grouped into 5 topical aspects namely honey characteristics, regulation, brand loyalty, f...