The role of physical environment in leisure service consumption: evidence from a ski resort setting

• Main Authors: Chua, Bee Lia, Lee, Sanghyeop, Huffman, Lynn, Hyun, Suk Choi
• Format: Article
• Language: English
• Published: Taylor & Francis 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46694/1/The%20role%20of%20physical%20environment%20in%20leisure%20service%20consumption%20evidence%20from%20a%20ski%20resort%20setting.pdf; http://psasir.upm.edu.my/id/eprint/46694/

Despite the importance of physical environment in hedonic service consumption, little is known about the extent to which physical environment influences ski resort visitors’ cognition, emotion, and behaviors. This study investigated the relationships among physical environmental stimuli (i.e., layou...