The eye speaks! decoding user experience through eye tracking of syntactical properties analysis for cultural artefact

• Main Authors: M. I ., Siti Mastura, A., Sivaji, S. T., Soo, B., Rahmah, H., Hazreena, Ibrahim, Rahinah
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46593/1/The%20eye%20speaks%21%20decoding%20user%20experience%20through%20eye%20tracking%20of%20syntactical%20properties%20analysis%20for%20cultural%20artefact.pdf; http://psasir.upm.edu.my/id/eprint/46593/; http://www.aensiweb.com/AEB/

Background: An artefact usage experience is able to provide a tremendous input on behavioural research. This paper presents about a computational methodology of eye tracking to lead designers and behavioural researchers to construct an effective procedure ensuring the excavation of user knowledge....