Socio-demographic variables influence on media literacy towards soft drink advertisement among adolescents in Klang Valley, Malaysia

• Main Authors: M. S., Nur Nadirah, Othman, Mohhidin, Ghazali, Hazrina, Abu Bakar, Ainul Zakiah
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information (AENSI) Publications 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46321/1/Socio-demographic%20variables%20influence%20on%20media%20literacy%20towards%20soft%20drink%20advertisement%20among%20adolescents%20in%20Klang%20Valley%2C%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/46321/; http://www.aensiweb.net/AENSIWEB/aeb/aeb_October-_2015.html

Background: Media literacy was found to be a preventive method from being misled by soft drink advertising. Objectives: The purpose of this paper is to present research findings on media literacy towards soft drink advertisement among adolescent in Malaysia. This paper also examines the influence o...