Reliability and validity of consumers’ decision making investigation of safe street food purchasing, pilot study in Nakhon Si Thammarat, Thailand

• Main Authors: Khongtong, J., Ab Karim, M. S., Othman, M., Bolong, J. B.
• Format: Article
• Language: English
• Published: International Association of Computer Science and Information Technology 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46142/1/Reliability%20and%20validity%20of%20consumers%E2%80%99%20decision%20making%20investigation%20of%20safe%20street%20food%20purchasing%2C%20pilot%20study%20in%20Nakhon%20Si%20Thammarat%2C%20Thailand.pdf; http://psasir.upm.edu.my/id/eprint/46142/; http://www.ijssh.org/index.php?m=content&c=index&a=show&catid=53&id=792

Although street food has been the sources of unsafe food for consumption in the world including Thailand, it is interesting that many people are still choosing the food from here. The aim of this study is to investigate consumers’ decision making regarding purchasing safe street food. There is very...