Construct validation of consumer complaint behavioral scale in the Malaysian mobile phone services industry

• المؤلفون الرئيسيون: A. Rahman, Mohd. Khirzan Badzli, Haron, Sharifah Azizah, Paim, Laily, Othman, Mumtazah, Osman, Syuhaily, Othman, Abdul Kadir
• التنسيق: مقال
• منشور في: Canadian Center of Science and Education 2015
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/44173/; https://www.ccsenet.org/journal/index.php/ass/article/view/33748

Consumer Complaint Behavior (CCB) is a topic that is continuously being studied globally at various types of industries and from different perspectives. Nevertheless, CCB has varying definitions and different conceptualizations used among the researchers. Public Action, Private Action, No Action and...