Construct validation of consumer complaint behavioral scale in the Malaysian mobile phone services industry

• Main Authors: A. Rahman, Mohd. Khirzan Badzli, Haron, Sharifah Azizah, Paim, Laily, Othman, Mumtazah, Osman, Syuhaily, Othman, Abdul Kadir
• Format: Article
• Published: Canadian Center of Science and Education 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/44173/; https://www.ccsenet.org/journal/index.php/ass/article/view/33748

Consumer Complaint Behavior (CCB) is a topic that is continuously being studied globally at various types of industries and from different perspectives. Nevertheless, CCB has varying definitions and different conceptualizations used among the researchers. Public Action, Private Action, No Action and...