International students' university preferences: how different are Malaysian and Chinese students?

• Main Authors: Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
• Format: Article
• Language: English
• Published: Emerald Group Publishing 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/43400/1/International%20students%27%20university%20preferences%20how%20different%20are%20Malaysian%20and%20Chinese%20students.pdf; http://psasir.upm.edu.my/id/eprint/43400/; http://www.emeraldinsight.com/doi/abs/10.1108/IJEM-08-2014-0122

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and...