The applications of social commerce constructs
Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i...
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Elsevier
2016
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Online Access: | http://psasir.upm.edu.my/id/eprint/43194/1/The%20applications%20of%20social%20commerce%20constructs.pdf http://psasir.upm.edu.my/id/eprint/43194/ http://www.sciencedirect.com/science/article/pii/S0268401215301110 |
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my.upm.eprints.431942016-05-18T03:37:56Z http://psasir.upm.edu.my/id/eprint/43194/ The applications of social commerce constructs Shanmugam, Mohana Sun, Shiwei Amidi, Asra Khani, Farzad Khani, Fariborz Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building. Elsevier 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43194/1/The%20applications%20of%20social%20commerce%20constructs.pdf Shanmugam, Mohana and Sun, Shiwei and Amidi, Asra and Khani, Farzad and Khani, Fariborz (2016) The applications of social commerce constructs. International Journal of Information Management, 36 (3). pp. 425-432. ISSN 0268-4012; ESSN: 1873-4707 http://www.sciencedirect.com/science/article/pii/S0268401215301110 10.1016/j.ijinfomgt.2016.01.007 |
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Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building. |
format |
Article |
author |
Shanmugam, Mohana Sun, Shiwei Amidi, Asra Khani, Farzad Khani, Fariborz |
spellingShingle |
Shanmugam, Mohana Sun, Shiwei Amidi, Asra Khani, Farzad Khani, Fariborz The applications of social commerce constructs |
author_facet |
Shanmugam, Mohana Sun, Shiwei Amidi, Asra Khani, Farzad Khani, Fariborz |
author_sort |
Shanmugam, Mohana |
title |
The applications of social commerce constructs |
title_short |
The applications of social commerce constructs |
title_full |
The applications of social commerce constructs |
title_fullStr |
The applications of social commerce constructs |
title_full_unstemmed |
The applications of social commerce constructs |
title_sort |
applications of social commerce constructs |
publisher |
Elsevier |
publishDate |
2016 |
url |
http://psasir.upm.edu.my/id/eprint/43194/1/The%20applications%20of%20social%20commerce%20constructs.pdf http://psasir.upm.edu.my/id/eprint/43194/ http://www.sciencedirect.com/science/article/pii/S0268401215301110 |
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