DiGi.Com: strategies for capturing market share

• Main Authors: Adham, Khairul Akmaliah, Said, Mohd Fuaad
• 格式: Article
• 语言: English
• 出版: Universiti Putra Malaysia Press 2011
• 在线阅读: http://psasir.upm.edu.my/id/eprint/42904/1/DiGi.Com%20strategies%20for%20capturing%20market%20share.pdf; http://psasir.upm.edu.my/id/eprint/42904/; http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=26

In December 2009, DiGi.Com Berhad (DiGi), the core businesses of which included mobile voice and data services, was one of the three giant mobile telecommunication companies in Malaysia. The other two companies were Maxis and Celcom; these three companies fought fiercely in both postpaid and prepaid...