DiGi.Com: strategies for capturing market share

• 主要な著者: Adham, Khairul Akmaliah, Said, Mohd Fuaad
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Putra Malaysia Press 2011
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/42904/1/DiGi.Com%20strategies%20for%20capturing%20market%20share.pdf; http://psasir.upm.edu.my/id/eprint/42904/; http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=26

In December 2009, DiGi.Com Berhad (DiGi), the core businesses of which included mobile voice and data services, was one of the three giant mobile telecommunication companies in Malaysia. The other two companies were Maxis and Celcom; these three companies fought fiercely in both postpaid and prepaid...