Users' requirements and preferences in the success of a new product: a case study of automotive design

• Main Authors: Taha, Zahari, Alli, Hassan, Abdul Rashid, Salwa Hanim
• Format: Article
• Language: English
• Published: Trans Tech Publications 2012
• Online Access: http://psasir.upm.edu.my/id/eprint/37892/1/Users%27%20requirements%20and%20preferences%20in%20the%20success%20of%20a%20new%20product%20a%20case%20study%20of%20automotive%20design.pdf; http://psasir.upm.edu.my/id/eprint/37892/; http://www.scientific.net/AMM.215-216.484

There is a significant amount of research and empirical investigations indicating that consideration of users’ requirements and preferences has become an important issue in product design. They are also important as a valuable source of facilitating the product designer in establishing the characteristics of a new product. The aim of this study is to establish the influence of users’ requirements and preferences that has resulted in the success of an automotive. A survey was conducted to identify the key characteristics factors for success of an automotive. Based on these findings, several recommendations are proposed for a product designer to develop the specifications for a new automotive.