Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad

Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechni...

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Main Authors: Khalid, Mohamad Kamil Ariff, Wan Abdul Rahman, Wan Zuhaila, Muhammad, Norrini, Ismail, Normala, Abdul Rahim, Rozlan, Jusoff, Kamaruzaman
Format: Article
Language:English
Published: IDOSI Publications 2011
Online Access:http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf
http://psasir.upm.edu.my/id/eprint/37167/
https://www.idosi.org/wasj/wasj12(CKBS)2011.htm
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spelling my.upm.eprints.371672020-07-06T03:47:34Z http://psasir.upm.edu.my/id/eprint/37167/ Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad Khalid, Mohamad Kamil Ariff Wan Abdul Rahman, Wan Zuhaila Muhammad, Norrini Ismail, Normala Abdul Rahim, Rozlan Jusoff, Kamaruzaman Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study. IDOSI Publications 2011 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf Khalid, Mohamad Kamil Ariff and Wan Abdul Rahman, Wan Zuhaila and Muhammad, Norrini and Ismail, Normala and Abdul Rahim, Rozlan and Jusoff, Kamaruzaman (2011) Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad. World Applied Sciences Journal, 12. pp. 32-35. ISSN 1818-4952; ESSN: 1991-6426 https://www.idosi.org/wasj/wasj12(CKBS)2011.htm
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study.
format Article
author Khalid, Mohamad Kamil Ariff
Wan Abdul Rahman, Wan Zuhaila
Muhammad, Norrini
Ismail, Normala
Abdul Rahim, Rozlan
Jusoff, Kamaruzaman
spellingShingle Khalid, Mohamad Kamil Ariff
Wan Abdul Rahman, Wan Zuhaila
Muhammad, Norrini
Ismail, Normala
Abdul Rahim, Rozlan
Jusoff, Kamaruzaman
Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
author_facet Khalid, Mohamad Kamil Ariff
Wan Abdul Rahman, Wan Zuhaila
Muhammad, Norrini
Ismail, Normala
Abdul Rahim, Rozlan
Jusoff, Kamaruzaman
author_sort Khalid, Mohamad Kamil Ariff
title Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
title_short Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
title_full Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
title_fullStr Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
title_full_unstemmed Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
title_sort measuring customer satisfaction towards entertainment magazines of utusan karya sendirian berhad
publisher IDOSI Publications
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/37167/1/Measuring%20customer%20satisfaction%20towards%20entertainment%20magazines%20of%20Utusan%20Karya%20Sendirian%20Berhad.pdf
http://psasir.upm.edu.my/id/eprint/37167/
https://www.idosi.org/wasj/wasj12(CKBS)2011.htm
_version_ 1672612191139790848
score 13.209306