Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia

• Main Authors: Mohd Nawi, Nolila, Mohd Nasir, Nurul Izati
• Format: Article
• Published: Routledge 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/36895/; http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921879

Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer c...