Tourism landscape: understanding the swiftlet “hotel” phenomenon

The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector...

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Main Authors: Awang, Khairil Wahidin, Hassan, Mazlan, Abdullah, Abdul Rashid
Format: Article
Published: Penerbit Universiti Teknologi Malaysia 2015
Online Access:http://psasir.upm.edu.my/id/eprint/35868/
http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/629
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spelling my.upm.eprints.358682016-02-11T04:35:17Z http://psasir.upm.edu.my/id/eprint/35868/ Tourism landscape: understanding the swiftlet “hotel” phenomenon Awang, Khairil Wahidin Hassan, Mazlan Abdullah, Abdul Rashid The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector over the horizon, with swiftlet houses dotting the urban and rural landscapes of the country. This study utilized a qualitative approach, with semi-structured in-depth interviews and personal observation employed on swiftlet houses and their owner-operators. Preliminary results suggest bigger swiftlet house operators possessed the notion of expanding their businesses by offering a variety of swiftlet nest-related products and by showcasing the processes to end users. Such action ensures a spillover effect to the tourism industry. On the other hand, findings also suggest that the rise of many of these swiftlet houses in place of conventional types of businesses in urban area has relatively tampered with the authenticity of the built environment. Penerbit Universiti Teknologi Malaysia 2015 Article PeerReviewed Awang, Khairil Wahidin and Hassan, Mazlan and Abdullah, Abdul Rashid (2015) Tourism landscape: understanding the swiftlet “hotel” phenomenon. Sains Humanika, 5 (2). pp. 51-56. ISSN 2289-6996 http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/629
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The aim of this paper is to examine the effects of the swiftlet “hotels” to the tourism industry. Tourism is a big business in Malaysia, so is edible swiftlet’s nest. The medicinal values appropriate to the nests by mainly ethnic Chinese result in high demand for them. This creates a booming sector over the horizon, with swiftlet houses dotting the urban and rural landscapes of the country. This study utilized a qualitative approach, with semi-structured in-depth interviews and personal observation employed on swiftlet houses and their owner-operators. Preliminary results suggest bigger swiftlet house operators possessed the notion of expanding their businesses by offering a variety of swiftlet nest-related products and by showcasing the processes to end users. Such action ensures a spillover effect to the tourism industry. On the other hand, findings also suggest that the rise of many of these swiftlet houses in place of conventional types of businesses in urban area has relatively tampered with the authenticity of the built environment.
format Article
author Awang, Khairil Wahidin
Hassan, Mazlan
Abdullah, Abdul Rashid
spellingShingle Awang, Khairil Wahidin
Hassan, Mazlan
Abdullah, Abdul Rashid
Tourism landscape: understanding the swiftlet “hotel” phenomenon
author_facet Awang, Khairil Wahidin
Hassan, Mazlan
Abdullah, Abdul Rashid
author_sort Awang, Khairil Wahidin
title Tourism landscape: understanding the swiftlet “hotel” phenomenon
title_short Tourism landscape: understanding the swiftlet “hotel” phenomenon
title_full Tourism landscape: understanding the swiftlet “hotel” phenomenon
title_fullStr Tourism landscape: understanding the swiftlet “hotel” phenomenon
title_full_unstemmed Tourism landscape: understanding the swiftlet “hotel” phenomenon
title_sort tourism landscape: understanding the swiftlet “hotel” phenomenon
publisher Penerbit Universiti Teknologi Malaysia
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/35868/
http://www.sainshumanika.utm.my/index.php/sainshumanika/article/view/629
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score 13.209306