To fight or fly: Law Brothers auto accessories

This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify...

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Bibliographic Details
Main Authors: Salleh, Rosli, Law, Ai Ling, Ibrahim, Saadiatul
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2014
Online Access:http://psasir.upm.edu.my/id/eprint/35859/1/To%20fight%20or%20fly%20Law%20Brothers%20auto%20accessories.pdf
http://psasir.upm.edu.my/id/eprint/35859/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=33
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