The efficacy of a quantitative cross cultural product design survey instrument

• Main Authors: Syed Mohamed, Muhammad Syafiq, Mohd Tamrin, Shamsul Bahri, Rahman, R.
• Format: Article
• Published: American-Eurasian Network for Scientific Information 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/35695/; http://www.aensiweb.com/old/aeb_Special8-ICEOH_2014.html

Background/Objectives: Designers and manufacturers often have difficulty in designing products that would be able to meet the demands and needs for various users from different cultures or nations. In an increasingly globalized world, meeting the needs and requirements for users from different cultu...