Overview and future opportunities of sentiment analysis approaches for big data

• Main Authors: Mohd Sharef, Nurfadhlina, Mat Zin, Harnani, Nadali, Samaneh
• Format: Article
• Language: English
• Published: Science Publications 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/35372/1/jcssp.2016.153.168.pdf; http://psasir.upm.edu.my/id/eprint/35372/; http://thescipub.com/abstract/10.3844/jcssp.2016.153.168

The ability to exploit public sentiment in social media is increasingly considered as an important tool for market understanding, customer segmentation and stock price prediction for strategic marketing planning and manoeuvring. This evolution of technology adoption is energised by the healthy growt...