Multi-criteria evaluation in website quality determination
The evaluation of Website is a multi-criteria problem, which involves combining several measures into a single value through an aggregation operator. To the best of our knowledge, none of the evaluation approaches study the existence of relationships between the quality criteria. All of the evaluati...
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2012
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my.upm.eprints.317622018-10-31T03:28:20Z http://psasir.upm.edu.my/id/eprint/31762/ Multi-criteria evaluation in website quality determination Zulzalil, Hazura Abd Ghani, Abdul Azim Selamat, Mohd Hasan Mahmod, Ramlan The evaluation of Website is a multi-criteria problem, which involves combining several measures into a single value through an aggregation operator. To the best of our knowledge, none of the evaluation approaches study the existence of relationships between the quality criteria. All of the evaluation approaches just simply assume the quality criteria are independent to each other to make the aggregation procedure easy. The process of aggregation should take into account dependence between criteria as the criteria are sometimes interacting with each other. This paper discusses the issues of multi-criteria evaluation and highlights the interaction problem between the quality criteria. The idea to incorporate the fuzzy measures in the evaluation procedure has addressed the issue of dependence between criteria. The relationships between quality criteria need to be investigated to identify their positive or negative interaction. The proposed multi-criteria evaluation procedure has allowed the incorporation of interaction exist between the quality criteria to be considered in the aggregation process. The results are also consistent with the additive model approach when no interaction exists. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/31762/1/31762.pdf Zulzalil, Hazura and Abd Ghani, Abdul Azim and Selamat, Mohd Hasan and Mahmod, Ramlan (2012) Multi-criteria evaluation in website quality determination. In: International Conference on Statistics in Science, Business and Engineering 2011 (ICSSBE2012), 10-12 Sept. 2012, Langkawi, Kedah. . |
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The evaluation of Website is a multi-criteria problem, which involves combining several measures into a single value through an aggregation operator. To the best of our knowledge, none of the evaluation approaches study the existence of relationships between the quality criteria. All of the evaluation approaches just simply assume the quality criteria are independent to each other to make the aggregation procedure easy. The process of aggregation should take into account dependence between criteria as the criteria are sometimes interacting with each other. This paper discusses the issues of multi-criteria evaluation and highlights the interaction problem between the quality criteria. The idea to incorporate the fuzzy measures in the evaluation procedure has addressed the issue of dependence between criteria. The relationships between quality criteria need to be investigated to identify their positive or negative interaction. The proposed multi-criteria evaluation procedure has allowed the incorporation of interaction exist between the quality criteria to be considered in the aggregation process. The results are also consistent with the additive model approach when no interaction exists. |
format |
Conference or Workshop Item |
author |
Zulzalil, Hazura Abd Ghani, Abdul Azim Selamat, Mohd Hasan Mahmod, Ramlan |
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Zulzalil, Hazura Abd Ghani, Abdul Azim Selamat, Mohd Hasan Mahmod, Ramlan Multi-criteria evaluation in website quality determination |
author_facet |
Zulzalil, Hazura Abd Ghani, Abdul Azim Selamat, Mohd Hasan Mahmod, Ramlan |
author_sort |
Zulzalil, Hazura |
title |
Multi-criteria evaluation in website quality determination |
title_short |
Multi-criteria evaluation in website quality determination |
title_full |
Multi-criteria evaluation in website quality determination |
title_fullStr |
Multi-criteria evaluation in website quality determination |
title_full_unstemmed |
Multi-criteria evaluation in website quality determination |
title_sort |
multi-criteria evaluation in website quality determination |
publishDate |
2012 |
url |
http://psasir.upm.edu.my/id/eprint/31762/1/31762.pdf http://psasir.upm.edu.my/id/eprint/31762/ |
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