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The asymmetry of franchising, multi-level marketing and pyramid schemes

This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing busi...

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Main Author: Mohd Ishan, Zahira
Other Authors: Hashim, Haslinda
Format: Book Section
Language:English
Published: McGraw-Hill Education (Malaysia) Sdn. Bhd. 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf
http://psasir.upm.edu.my/id/eprint/31155/
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spelling my.upm.eprints.311552016-03-30T06:46:10Z http://psasir.upm.edu.my/id/eprint/31155/ The asymmetry of franchising, multi-level marketing and pyramid schemes Mohd Ishan, Zahira This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business. McGraw-Hill Education (Malaysia) Sdn. Bhd. Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf Mohd Ishan, Zahira (2013) The asymmetry of franchising, multi-level marketing and pyramid schemes. In: Marketing Towards Delivering Consumer Value. McGraw-Hill Education (Malaysia) Sdn. Bhd., Shah Alam, Selangor, p. 131. ISBN 9789675771903
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business.
author2 Hashim, Haslinda
author_facet Hashim, Haslinda
Mohd Ishan, Zahira
format Book Section
author Mohd Ishan, Zahira
spellingShingle Mohd Ishan, Zahira
The asymmetry of franchising, multi-level marketing and pyramid schemes
author_sort Mohd Ishan, Zahira
title The asymmetry of franchising, multi-level marketing and pyramid schemes
title_short The asymmetry of franchising, multi-level marketing and pyramid schemes
title_full The asymmetry of franchising, multi-level marketing and pyramid schemes
title_fullStr The asymmetry of franchising, multi-level marketing and pyramid schemes
title_full_unstemmed The asymmetry of franchising, multi-level marketing and pyramid schemes
title_sort asymmetry of franchising, multi-level marketing and pyramid schemes
publisher McGraw-Hill Education (Malaysia) Sdn. Bhd.
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf
http://psasir.upm.edu.my/id/eprint/31155/
_version_ 1643830265933463552
score 13.160551

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