Comments: Looking beyond trade mark as an asset.

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Bibliographic Details
Main Authors:	Noordin, Norrezan, Mohamad Ishan, Zahira
Other Authors:	Awang, Khairil Wahidin
Format:	Book Section
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/31154/
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