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Marketing mix and its implication on emotions of hotel customer

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Main Authors: Sanib, Noor Izza Rozian, Abdul Aziz, Yuhanis, Samdin, Zaiton, Abdul Rahim, Khalid
Other Authors: Hashim, Haslinda
Format: Book Section
Published: McGraw Hill 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31121/
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spelling my.upm.eprints.311212016-03-30T06:58:43Z http://psasir.upm.edu.my/id/eprint/31121/ Marketing mix and its implication on emotions of hotel customer Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid McGraw Hill Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed Sanib, Noor Izza Rozian and Abdul Aziz, Yuhanis and Samdin, Zaiton and Abdul Rahim, Khalid (2013) Marketing mix and its implication on emotions of hotel customer. In: Marketing Towards Delivering Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 37-49. ISBN 9789675771903
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
author2 Hashim, Haslinda
author_facet Hashim, Haslinda
Sanib, Noor Izza Rozian
Abdul Aziz, Yuhanis
Samdin, Zaiton
Abdul Rahim, Khalid
format Book Section
author Sanib, Noor Izza Rozian
Abdul Aziz, Yuhanis
Samdin, Zaiton
Abdul Rahim, Khalid
spellingShingle Sanib, Noor Izza Rozian
Abdul Aziz, Yuhanis
Samdin, Zaiton
Abdul Rahim, Khalid
Marketing mix and its implication on emotions of hotel customer
author_sort Sanib, Noor Izza Rozian
title Marketing mix and its implication on emotions of hotel customer
title_short Marketing mix and its implication on emotions of hotel customer
title_full Marketing mix and its implication on emotions of hotel customer
title_fullStr Marketing mix and its implication on emotions of hotel customer
title_full_unstemmed Marketing mix and its implication on emotions of hotel customer
title_sort marketing mix and its implication on emotions of hotel customer
publisher McGraw Hill
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/31121/
_version_ 1643830258839846912
score 13.211869

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