Role of creativity in enhancing visitors' experience in outdoor recreation activities: a preliminary study
Creativity and innovation are becoming key elements to attract visitors to a destination in this era. These elements will provide a better understanding of the activities that the market player and stakeholders' have to offer that can satisfy the needs and wants from the market. Based on that n...
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Main Authors: | Isa, Siti Suriawati, Aziz, Azlizam |
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Format: | Article |
Language: | English |
Published: |
Forestry Department Peninsular Malaysia
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/29180/1/29180.pdf http://psasir.upm.edu.my/id/eprint/29180/ |
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