Sport spectatorship motives of Malaysian university students

The purpose of this study was to investigate Malaysian students’ sport spectatorship motives and to determine differences in motives in terms of gender and nationalities. Using Capella’s (2001) Fan Behavior Questionnaire, data was collected from 259 local and international students studying at Unive...

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Bibliographic Details
Main Authors: Popa, Arporn, Yusof, Aminuddin, Mohd Shah, Parilah, Soh, Kim Geok
Format: Article
Language:English
Published: VictorQuest Publications 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28966/1/Sport%20spectatorship%20motives%20of%20Malaysian%20university%20students.pdf
http://psasir.upm.edu.my/id/eprint/28966/
http://ijssjournal.com/wp-content/uploads/2013/01/199-204.pdf
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