IT investments and product development effectiveness: Iranian SBs

Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desi...

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Main Authors: Tang, Sai Hong, Ghobakhloo, Morteza
Format: Article
Language:English
Published: Emerald Group Publishing 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28862/1/IT%20investments%20and%20product%20development%20effectiveness.pdf
http://psasir.upm.edu.my/id/eprint/28862/
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spelling my.upm.eprints.288622015-12-29T04:16:24Z http://psasir.upm.edu.my/id/eprint/28862/ IT investments and product development effectiveness: Iranian SBs Tang, Sai Hong Ghobakhloo, Morteza Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desired marketing performance through developing these capabilities. Design/methodology/approach: The paper is consistent with the perspective on IT‐enabled organizational capabilities. A questionnaire‐based survey was conducted to collect data from 218 businesses or NPD managers of SBs in Iran. Findings: IT leveraging competence in NPD and NPD effectiveness are valuable key capabilities that transform the value of IT resources to a firm's performance for Iranian SBs. Investments in both technical and human IT resources have positive effects on the development of NPD capabilities, and thus performance in the surveyed SBs. Research limitations/implications: Among other limitations, relying on a small sample size and cross‐sectional data of this research, and lack of generalizability of findings tend to have certain limitations. Practical implications: The results suggest that the investments in both technical and human IT resources increase firms' ability to develop effectiveness in NPD. However, IT investments strategy should be aligned with effective use of IT functionalities, as the effect of IT leveraging competence in development of NPD effectiveness is more pronounced. Second, IT leveraging competence in NPD and NPD effectiveness are important intermediate organizational capabilities through which the benefits of both technical and human IT resources are converted into performance effects at the firm level for Iranian SBs. Originality/value: This case study explores how Iranian SBs can develop NPD capabilities, and subsequently, marketing performance, a topic that has received little attention to date. Emerald Group Publishing 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28862/1/IT%20investments%20and%20product%20development%20effectiveness.pdf Tang, Sai Hong and Ghobakhloo, Morteza (2013) IT investments and product development effectiveness: Iranian SBs. Industrial Management & Data Systems, 113 (2). pp. 265-293. ISSN 0263-5577; ESSN: 1758-5783 10.1108/02635571311303578
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desired marketing performance through developing these capabilities. Design/methodology/approach: The paper is consistent with the perspective on IT‐enabled organizational capabilities. A questionnaire‐based survey was conducted to collect data from 218 businesses or NPD managers of SBs in Iran. Findings: IT leveraging competence in NPD and NPD effectiveness are valuable key capabilities that transform the value of IT resources to a firm's performance for Iranian SBs. Investments in both technical and human IT resources have positive effects on the development of NPD capabilities, and thus performance in the surveyed SBs. Research limitations/implications: Among other limitations, relying on a small sample size and cross‐sectional data of this research, and lack of generalizability of findings tend to have certain limitations. Practical implications: The results suggest that the investments in both technical and human IT resources increase firms' ability to develop effectiveness in NPD. However, IT investments strategy should be aligned with effective use of IT functionalities, as the effect of IT leveraging competence in development of NPD effectiveness is more pronounced. Second, IT leveraging competence in NPD and NPD effectiveness are important intermediate organizational capabilities through which the benefits of both technical and human IT resources are converted into performance effects at the firm level for Iranian SBs. Originality/value: This case study explores how Iranian SBs can develop NPD capabilities, and subsequently, marketing performance, a topic that has received little attention to date.
format Article
author Tang, Sai Hong
Ghobakhloo, Morteza
spellingShingle Tang, Sai Hong
Ghobakhloo, Morteza
IT investments and product development effectiveness: Iranian SBs
author_facet Tang, Sai Hong
Ghobakhloo, Morteza
author_sort Tang, Sai Hong
title IT investments and product development effectiveness: Iranian SBs
title_short IT investments and product development effectiveness: Iranian SBs
title_full IT investments and product development effectiveness: Iranian SBs
title_fullStr IT investments and product development effectiveness: Iranian SBs
title_full_unstemmed IT investments and product development effectiveness: Iranian SBs
title_sort it investments and product development effectiveness: iranian sbs
publisher Emerald Group Publishing
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/28862/1/IT%20investments%20and%20product%20development%20effectiveness.pdf
http://psasir.upm.edu.my/id/eprint/28862/
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score 13.209306