The value perspective to adopt mobile banking
Customer’s value perception is a subjective concept in banking services. Value perception varies among bank customers. Despite the availability of technologically advanced mobile devices, mobile banking services, which use these devices, have not been widely accepted by the customers. Thus, the obje...
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Universiti Putra Malaysia Press
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/28391/1/03%20Page%2057-64.pdf http://psasir.upm.edu.my/id/eprint/28391/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/03%20Page%2057-64.pdf |
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my.upm.eprints.283912015-09-18T13:04:42Z http://psasir.upm.edu.my/id/eprint/28391/ The value perspective to adopt mobile banking Bojei, Jamil Alsheikh, Laila Customer’s value perception is a subjective concept in banking services. Value perception varies among bank customers. Despite the availability of technologically advanced mobile devices, mobile banking services, which use these devices, have not been widely accepted by the customers. Thus, the objective of this study is to investigate various factors affecting the value held by bank customers in driving their behavioural intention to use mobile banking services. The findings from this study may enable banks which seek to promote competitive advantage to examine all factors related to perceived value in order to improve customer value of mobile banking service and consequently their intention to adopt. Universiti Putra Malaysia Press 2013-06 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28391/1/03%20Page%2057-64.pdf Bojei, Jamil and Alsheikh, Laila (2013) The value perspective to adopt mobile banking. Pertanika Journal of Social Sciences & Humanities, 21 (spec. June). pp. 57-64. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/03%20Page%2057-64.pdf |
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Customer’s value perception is a subjective concept in banking services. Value perception varies among bank customers. Despite the availability of technologically advanced mobile devices, mobile banking services, which use these devices, have not been widely accepted by the customers. Thus, the objective of this study is to investigate various factors affecting the value held by bank customers in driving their behavioural intention to use mobile banking services. The findings from this study may enable banks which seek to promote competitive advantage to examine all factors related to perceived value in order to improve customer value of mobile banking service and consequently their intention to adopt. |
format |
Article |
author |
Bojei, Jamil Alsheikh, Laila |
spellingShingle |
Bojei, Jamil Alsheikh, Laila The value perspective to adopt mobile banking |
author_facet |
Bojei, Jamil Alsheikh, Laila |
author_sort |
Bojei, Jamil |
title |
The value perspective to adopt mobile banking |
title_short |
The value perspective to adopt mobile banking |
title_full |
The value perspective to adopt mobile banking |
title_fullStr |
The value perspective to adopt mobile banking |
title_full_unstemmed |
The value perspective to adopt mobile banking |
title_sort |
value perspective to adopt mobile banking |
publisher |
Universiti Putra Malaysia Press |
publishDate |
2013 |
url |
http://psasir.upm.edu.my/id/eprint/28391/1/03%20Page%2057-64.pdf http://psasir.upm.edu.my/id/eprint/28391/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/03%20Page%2057-64.pdf |
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