Consumers' demand for red meat attributes in Malaysia

• Main Authors: Abdul Hadi, Ahmad Hanis Izani, Selamat, Jinap, Shamsudin, Mad Nasir, Radam, Alias
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28350/1/Consumers.pdf; http://psasir.upm.edu.my/id/eprint/28350/; http://econ.upm.edu.my/ijem/vol7_no1.htm

The growth of Malaysians' per capita income has generally empowered consumers to have wider choices of food, greater purchasing power and as they become more health conscious, they begin to demand for more nutritional food in their daily intake. Motivated by the changes in Malaysian consumer�...