Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey

• Main Authors: Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Selamat, Jinap, Radam, Alias, Abdul Karim, Muhammad Shahrim
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28342/1/28342.pdf; http://psasir.upm.edu.my/id/eprint/28342/; http://www.ifrj.upm.edu.my/20%20%2805%29%202013/43%20IFRJ%2020%20%2805%29%202013%20Ahmad%20069.pdf

As Malaysian economies grow, Malaysian per capita income is likely to increase. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study aimed to in...