Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.
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McGraw-Hill (Malaysia)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26187/ |
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my.upm.eprints.261872013-11-13T08:51:22Z http://psasir.upm.edu.my/id/eprint/26187/ Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. Bojei, Jamil Abu, Mimi Liana McGraw-Hill (Malaysia) Mohd Ishan, Zahira Mansor, Zuraina Wong , Foong Yee Ho, Jo Ann 2012 Book Section PeerReviewed Bojei, Jamil and Abu, Mimi Liana (2012) Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. In: Business practices in Malaysia. McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86. ISBN 9789675771521 |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| author2 |
Mohd Ishan, Zahira |
| author_facet |
Mohd Ishan, Zahira Bojei, Jamil Abu, Mimi Liana |
| format |
Book Section |
| author |
Bojei, Jamil Abu, Mimi Liana |
| spellingShingle |
Bojei, Jamil Abu, Mimi Liana Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| author_sort |
Bojei, Jamil |
| title |
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_short |
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_full |
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_fullStr |
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_full_unstemmed |
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_sort |
is relationship marketing crucial in a mature market? : case of the malaysian mobile service industry. |
| publisher |
McGraw-Hill (Malaysia) |
| publishDate |
2012 |
| url |
http://psasir.upm.edu.my/id/eprint/26187/ |
| _version_ |
1643828854847963136 |
| score |
13.18916 |