He looks six years younger in that Porsche: do the qualities of products transfer to their owners?
Designed objects acquire and project various qualities through their appearance, materials, price, and advertising. This is clearly apparent in the automotive industry: a Ford ‘communicates’ a certain message about its product qualities, while a Porsche ‘communicates’ an entirely different message....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26103/1/26103.pdf http://psasir.upm.edu.my/id/eprint/26103/ http://ccsenet.org/journal/index.php/ass/article/view/22668 |
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