The implementation of innovation by a multinational corporation operating in two different environments: A comparative study.

• Main Authors: Mohamed, Mohd Zain, Richardson, Stanley, Adam, Mohd Nazri Khan
• Format: Article
• Language: English
• Published: Wiley-Blackwell 2002
• Online Access: http://psasir.upm.edu.my/id/eprint/24221/; http://as.wiley.com/

The aim of the paper is to examine the innovation initiatives and processes followed by two subsidiaries of a German multinational company operating in Europe and Asia and to compare the innovativeness of their operations in these two locations. The study examined the innovation processes followed b...