Consumers knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): a preliminary qualitative study

• Main Authors: Abdul Karim, Muhammad Shahrim, Nasouddin, Siti Safrina, Othman, Mohhidin, Mohd Adzahan, Noranizan, Hussin, Siti Rahayu, Shaari, Khozirah
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/24109/1/Consumers%20knowledge%20and%20perception%20towards%20Melicope%20ptelefolia%20%28Daun%20Tenggek%20Burung%29%20A%20preliminary%20qualitative%20study.pdf; http://psasir.upm.edu.my/id/eprint/24109/; http://www.ifrj.upm.edu.my/18%20%2804%29%202011/%2838%29IFRJ-2011-072.pdf

Melicope ptelefolia (MP) is one of the alternative herbal resources which have a great potential to be marketed worldwide. Because of its exploratory nature, this study used qualitative research methodology, which is natural and highly interpretive in order to gain consumer insights. This preliminar...