Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia.
Performance evaluation has become an important improvement tool for hotels to be sustainable in today’s highly competitive environment. Although the evaluation of hotel efficiency has been approached from various perspectives, difficulties were encountered when multiple inputs and outputs relative...
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SEGi University College
2011
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Online Access: | http://psasir.upm.edu.my/id/eprint/24078/1/Data%20Envelopment%20Analysis%20to%20Measure%20Efficiency%20of%20Hotels%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/24078/ |
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my.upm.eprints.240782015-09-21T02:49:08Z http://psasir.upm.edu.my/id/eprint/24078/ Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. Foo, Lee Yen Othman, Mohhidin Performance evaluation has become an important improvement tool for hotels to be sustainable in today’s highly competitive environment. Although the evaluation of hotel efficiency has been approached from various perspectives, difficulties were encountered when multiple inputs and outputs relative to a hotel’s performance needed to be considered. The purpose of this paper is to examine Malaysian hotel efficiency by adopting an approach using a framework of non-parametric programming – Data Envelopment Analysis (DEA). DEA is very useful for application in a multiple inputs and outputs settings where it combines them objectively into an overall measure of organisational efficiency called the Malmquist’s Total Factor Productivity (TFP) index. It is concluded that DEA can be used to measure the efficiency of Malaysian hotels. SEGi University College 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24078/1/Data%20Envelopment%20Analysis%20to%20Measure%20Efficiency%20of%20Hotels%20in%20Malaysia.pdf Foo, Lee Yen and Othman, Mohhidin (2011) Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. SEGi Review, 4 (1). pp. 25-36. ISSN 1985-5672 English |
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Performance evaluation has become an important improvement tool for hotels to be sustainable in today’s highly competitive environment. Although the evaluation of hotel efficiency has been approached from various perspectives,
difficulties were encountered when multiple inputs and outputs relative to a hotel’s performance needed to be considered. The purpose of this paper is to examine Malaysian hotel efficiency by adopting an approach using a framework of non-parametric programming – Data Envelopment Analysis (DEA). DEA is very useful for application in a multiple inputs and outputs settings where it combines them objectively into an overall measure of organisational efficiency called the Malmquist’s Total Factor Productivity (TFP) index. It is concluded that DEA can be used to measure the efficiency of Malaysian hotels.
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format |
Article |
author |
Foo, Lee Yen Othman, Mohhidin |
spellingShingle |
Foo, Lee Yen Othman, Mohhidin Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
author_facet |
Foo, Lee Yen Othman, Mohhidin |
author_sort |
Foo, Lee Yen |
title |
Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
title_short |
Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
title_full |
Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
title_fullStr |
Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
title_full_unstemmed |
Data Envelopment Analysis to Measure Efficiency of Hotels in Malaysia. |
title_sort |
data envelopment analysis to measure efficiency of hotels in malaysia. |
publisher |
SEGi University College |
publishDate |
2011 |
url |
http://psasir.upm.edu.my/id/eprint/24078/1/Data%20Envelopment%20Analysis%20to%20Measure%20Efficiency%20of%20Hotels%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/24078/ |
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