Malaysian consumers' perceived importance and knowledge of household furniture materials.

• Main Authors: Mohamed, Shukri, Yaakob, Sam Shor Nahar, B., Mohd Khairon, Ahmad, Ashriq Fahmy, A. R., Bazillah, H., Ahmad Aizuddin
• Format: Article
• Language: English; English
• Published: Forestry Department Peninsular Malaysia 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/23921/1/Malaysian%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/23921/; http://www.forestry.gov.my/‎

Furniture is one of the common items found in a household. Consumers deciding on a household furniture purchase are usually overwhelmed with a range of shape, size, style colour and material choice. The objective of this paper is to investigate consumers' perceived importance and knowledge of m...