Willingness to whistle blow among Muslim consumers

• Main Authors: Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Mohd Yusof, Mastura
• Format: Article
• Language: English
• Published: David Publishing Company 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/22866/; http://www.davidpublisher.org/index.php/Home/Article/index?id=8793.html

The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that t...