The influence of product characteristics on online purchase intention among white collar workers
The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Institut Sosial Malaysia
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22614/ |
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