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Malaysia agricultural products - export prospects and problems

The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highli...

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Main Authors: Gibbons, E. T., Mohamed, Zainal Abidin
Format: Conference or Workshop Item
Language:English
Published: 1986
Online Access:http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf
http://psasir.upm.edu.my/id/eprint/17780/
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spelling my.upm.eprints.177802015-01-06T04:59:52Z http://psasir.upm.edu.my/id/eprint/17780/ Malaysia agricultural products - export prospects and problems Gibbons, E. T. Mohamed, Zainal Abidin The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highlighted. Recommendations are made to government and its instutions; agricultural and related firms and smallholders; employers' associations; and, lastly, the Agricultural Institute of Malaysia. Generally speaking, agricultural firms are advised to first capture all the feasible sections of the domestic market. From resultant firm base, export markets can be tackled with a reasonable degree of confidence. 1986 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf Gibbons, E. T. and Mohamed, Zainal Abidin (1986) Malaysia agricultural products - export prospects and problems. In: Conference: Towards Higher Productivity and Efficiency in Agriculture, 5-7 Aug. 1986 .
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highlighted. Recommendations are made to government and its instutions; agricultural and related firms and smallholders; employers' associations; and, lastly, the Agricultural Institute of Malaysia. Generally speaking, agricultural firms are advised to first capture all the feasible sections of the domestic market. From resultant firm base, export markets can be tackled with a reasonable degree of confidence.
format Conference or Workshop Item
author Gibbons, E. T.
Mohamed, Zainal Abidin
spellingShingle Gibbons, E. T.
Mohamed, Zainal Abidin
Malaysia agricultural products - export prospects and problems
author_facet Gibbons, E. T.
Mohamed, Zainal Abidin
author_sort Gibbons, E. T.
title Malaysia agricultural products - export prospects and problems
title_short Malaysia agricultural products - export prospects and problems
title_full Malaysia agricultural products - export prospects and problems
title_fullStr Malaysia agricultural products - export prospects and problems
title_full_unstemmed Malaysia agricultural products - export prospects and problems
title_sort malaysia agricultural products - export prospects and problems
publishDate 1986
url http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf
http://psasir.upm.edu.my/id/eprint/17780/
_version_ 1643826620385984512
score 13.214268

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