Increasing market share at Genelan Sdn. Bhd.

• Main Authors: Wong, Foong Yee, Mohamed, Zainal Abidin, Chee, Suan Kim
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf; http://psasir.upm.edu.my/id/eprint/17716/; http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=20

Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. a...