Willingness to pay a price premium for certified wood products among consumers in Malaysia

• Main Authors: Mohamed, Shukri, Abd. Ghani, Awang Noor
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/17646/1/Willingness%20to%20pay%20a%20price%20premium%20for%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/17646/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JTAS%20Vol.%2033%20(2)%20Aug.%202010/05%20Pg%20159-165.pdf

Consumers are assumed to be willing to pay price premiums for certified wood products. In this study, Malaysian consumers’ willingness to pay a price premium for certified wood products and factors influencing their willingness to pay were investigated. The study made use of the data obtained from...