Unpleasant market experience and consumer complaint behavior

• Main Authors: Mahmud Mahayudin, Nurzatul Hakimah, Haron, Sharifah Azizah, Chan, Benjamin Yin Fah
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/17524/1/17524.pdf; http://psasir.upm.edu.my/id/eprint/17524/; http://www.ccsenet.org/journal/index.php/ass/article/view/4842

The 33% increase in number of complaints received by the National Consumer Complaint Centre (NCCC) in 2007 compared to previous year can mean two things: i) consumer are aware more of their rights or ii) the suppliers of goods and services perform worse in 2007. Unsatisfied consumer in either pre- o...