Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...

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Bibliographic Details
Main Authors: Abdullah, Zulhamri, Threadgold, Terry
Format: Article
Language:English
English
Published: Elsevier Inc. 2008
Online Access:http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/17448/
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